@font-face{
font-family:"Times New Roman";
}
@font-face{
font-family:"宋体";
}
@font-face{
font-family:"Adobe 宋体 Std L";
}
@list l0:level1{
mso-level-number-format:japanese-counting;
mso-level-suffix:tab;
mso-level-text:"%1、";
mso-level-tab-stop:36.0000pt;
mso-level-number-position:left;
margin-left:36.0000pt; text-indent:-36.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level2{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%2)";
mso-level-tab-stop:42.0000pt;
mso-level-number-position:left;
margin-left:42.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level3{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%3.";
mso-level-tab-stop:63.0000pt;
mso-level-number-position:right;
margin-left:63.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level4{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%4.";
mso-level-tab-stop:84.0000pt;
mso-level-number-position:left;
margin-left:84.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level5{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%5)";
mso-level-tab-stop:105.0000pt;
mso-level-number-position:left;
margin-left:105.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level6{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%6.";
mso-level-tab-stop:126.0000pt;
mso-level-number-position:right;
margin-left:126.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level7{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%7.";
mso-level-tab-stop:147.0000pt;
mso-level-number-position:left;
margin-left:147.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level8{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%8)";
mso-level-tab-stop:168.0000pt;
mso-level-number-position:left;
margin-left:168.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l0:level9{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%9.";
mso-level-tab-stop:189.0000pt;
mso-level-number-position:right;
margin-left:189.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level1{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%1.";
mso-level-tab-stop:18.0000pt;
mso-level-number-position:left;
margin-left:18.0000pt; text-indent:-18.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level2{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%2)";
mso-level-tab-stop:42.0000pt;
mso-level-number-position:left;
margin-left:42.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level3{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%3.";
mso-level-tab-stop:63.0000pt;
mso-level-number-position:right;
margin-left:63.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level4{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%4.";
mso-level-tab-stop:84.0000pt;
mso-level-number-position:left;
margin-left:84.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level5{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%5)";
mso-level-tab-stop:105.0000pt;
mso-level-number-position:left;
margin-left:105.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level6{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%6.";
mso-level-tab-stop:126.0000pt;
mso-level-number-position:right;
margin-left:126.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level7{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%7.";
mso-level-tab-stop:147.0000pt;
mso-level-number-position:left;
margin-left:147.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level8{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%8)";
mso-level-tab-stop:168.0000pt;
mso-level-number-position:left;
margin-left:168.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l1:level9{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%9.";
mso-level-tab-stop:189.0000pt;
mso-level-number-position:right;
margin-left:189.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level1{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%1.";
mso-level-tab-stop:18.0000pt;
mso-level-number-position:left;
margin-left:18.0000pt; text-indent:-18.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level2{
mso-level-start-at:4;
mso-level-number-format:japanese-counting;
mso-level-suffix:tab;
mso-level-text:"%2、";
mso-level-tab-stop:57.0000pt;
mso-level-number-position:left;
margin-left:57.0000pt; text-indent:-36.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level3{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%3.";
mso-level-tab-stop:63.0000pt;
mso-level-number-position:right;
margin-left:63.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level4{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%4.";
mso-level-tab-stop:84.0000pt;
mso-level-number-position:left;
margin-left:84.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level5{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%5)";
mso-level-tab-stop:105.0000pt;
mso-level-number-position:left;
margin-left:105.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level6{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%6.";
mso-level-tab-stop:126.0000pt;
mso-level-number-position:right;
margin-left:126.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level7{
mso-level-number-format:decimal;
mso-level-suffix:tab;
mso-level-text:"%7.";
mso-level-tab-stop:147.0000pt;
mso-level-number-position:left;
margin-left:147.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level8{
mso-level-number-format:alpha-lower;
mso-level-suffix:tab;
mso-level-text:"%8)";
mso-level-tab-stop:168.0000pt;
mso-level-number-position:left;
margin-left:168.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
@list l2:level9{
mso-level-number-format:lower-roman;
mso-level-suffix:tab;
mso-level-text:"%9.";
mso-level-tab-stop:189.0000pt;
mso-level-number-position:right;
margin-left:189.0000pt; text-indent:-21.0000pt; margin-bottom:0pt; margin-top:0pt; font-family:'Times New Roman'; }
p.p0{
margin:0pt;
margin-bottom:0.0001pt;
margin-bottom:0pt;
margin-top:0pt;
text-align:justify;
font-size:10.5000pt; font-family:'Times New Roman'; }
@page{mso-page-border-surround-header:no;
mso-page-border-surround-footer:no;}@page Section0{
margin-top:72.0000pt;
margin-bottom:72.0000pt;
margin-left:90.0000pt;
margin-right:90.0000pt;
size:595.3000pt 841.9000pt;
layout-grid:15.6000pt;
}
div.Section0{page:Section0;}
伯盾6.27聚划算总结
前言：伯盾6.27聚划算圆满顺利落幕，接下来浅析本次聚划算总结。
6.27日前聚划算宝贝预热、销量、收藏等情况：
6.27日聚划算后的销量、收藏情况：
本次聚划算在6.27日早上10：00开团到28日6000件全部卖完。
一、 前期准备
1. 确定聚划算报名的款式，确定库存数，聚划算后台报名。
2. 聚划算首页制作，推广图制作（钻展图），聚划算主图，详情页修改。
3. 手机店铺装修，提高无线端转化。
二、 活动与预期效果分析
1. 活动效果
支付宝27日当天成交额842300.39，第二天28日成交额为432866.04.聚划算第一天是预热效果很好的集中体现，也将决定本次聚划算的整体势态。
2. 27日-29日活动流量：
聚划算的流量还是非常可观的，比我们年中促的天猫专题流量差不多多两倍！在无线端我们需要关注,成交大幅度上升。
可以看到6.19的无线端支付宝成交额为12万，聚划算当天的成交额为30万，数据整整翻了差不多2.5倍！这是无线端装修的体现，包括今年整个淘宝无线端的流量也非常可观，后续需要继续开发无线端的发展。
(手机淘宝APP装修)
6.27日聚划算款以及主推款情况：
聚划算带动了我们主推款的太空铝毛巾架，太空铝毛巾架的浏览量跟访客数都提升很大！详情页的关联搭配也很重要，可以提升我们的客单价！
三、 直通车、钻展根据预算的投放情况
6.25-6.29直通车预算为2.5W 实际投入2W.
投产比为1.93
在直通车端我们新开通了店铺推广和明星店铺,在后期的活动投放时 我们可以增加这两块的流量渠道.
钻展：
钻展预算2.2W ,预估实际投入1.3W 投产比为3.29
活动期间加大推广和提前预热对店铺销售有一定提升，
后期我们针对大促或者聚划算,可以用钻展继续加大曝光.
四 、总结
本次单品聚划算页面装修有很大提升空间，无线端我们也是重新装修，尽可能提高无线端的转化。预热也很充足，在开团前期我们就通过钻展来增加活动预热效果跟品牌曝光，推广费用控制在2.65%。聚划算款2天就6000件全部卖完，提前完成目标是好事，但是也有不足，在备货方面我们后期需要根据工厂生产能力实际情况合理的备货。本次聚划算圆满完成，我们需要学会总结经验，改善不足之处。
��p�)^�
