无论你是一名自由职业者，首席执行官的世界 500 强公司，企业家或艺术家，每个人都有一个个人的品牌。事实上，它至关重要。没有个人品牌，你不能把你和其他人分开，并在你的同事、 客户和投资者之间建立信任。对于自由职业者，有个人品牌可确保人们信任你有技能、 专业技能和专业知识来处理一个项目并按时完成。它也使你从你的竞争对手中脱颖而出，因为它突出了什么让你特别和令人难忘。

不幸的是，个人品牌从联想到卖出的创意中获取的坏名声。

在某些情况下，我可以看到为什么这种误解仍然存在。以史蒂文 · 泰勒为例。大多数球迷的铁匠记得他主唱的历史上最伟大的美国摇滚乐队之一。多年来，然而，有些人认为，泰勒已售完由于执行与流行行为在超级碗，作为一名法官对美国偶像 》，而赚钱是吃喝玩乐广告中出现。

我不是要批评泰勒。这些是他的决定。而且，这些决定可能帮助他的乐队引入新的一代。我的观点是乐队的泰勒的个人品牌不一定凝胶与摇滚明星或甚至，与他的其余部分。作为一个局外人，可以容易看到为什么这么多他的粉丝感觉作为一个出卖者泰勒。他不再是那个大声唱出"梦想"。他现在是那个真人秀明星卖糖果的人。

问题是，个人品牌并不意味着你要背叛你值或"出卖"，如果你专注于以下 5 点。

1.专注于你的独一无二。

如我先前提到的几个时间，第一次从这里开始你的个人品牌的时候是什么使你与众不同？尽管人们可能认为史蒂文 · 泰勒的这些天，他已经站出一个相当一致的工作从其他音乐家他野生的衣柜和那些围巾上他站在麦克风。

对于创意，这意味着你独特的价值主张，只是花式方式指的一个卖点或你的产品或服务为您的客户解决问题的思考。当确定您独特的价值主张，思考;

你的超强能力。你擅长什么？你可能会成为一个作家，但有数以千计的作家在那里。你的写作有什么不同？你擅长哪些主题？它是简单的方法来区分自己从每个其他作家在那里。

还有什么你到。请记住，人们想要与其他人联系。拥抱的事情，使你，嗯，你。它是很容易的方式，开始与其他连接，使你站出来，因为你是真实和真诚的人和不只是一个自由职业者财务的作家。

发现什么缺乏在市场上基于你的利益。作为一个企业教练和作家阿曼达 Abella解释说，"当我还是小孩子的时候，我想要成为一名艺术家时。在某些时候，我在漆字交易，成为一名作家。说，我仍然具有主要欣赏艺术，所以我用它在我的品牌。例如，我的网站设计基于壁画中我镇的艺术区。我 Instagram 饲料正在以及 artsier，因为它是我是的一部分。本工程为品牌的原因是因为钱是通常可怕的人，所以我的使命已变得可以让金融体系尽可能的漂亮。这是没有人在行业真的做 （至少不到我的知识），所以它已成为我的独特的价值主张的东西。

如果你不知道，那么你可以试试这种技术从多莉克拉克，营销战略顾问和作者及重塑你站出来;

"三个字的练习，你可以很快靠你自己。过去一周的课程，例如，你伸出约半打向朋友和同事。这些应该是相当不错，知道你的人和你问他们从字面上只是一个简单的问题，那就是，"如果你不得不在只有三个字形容我，他们会怎样？"这是有用的地方是由次你念到 4、 5、 6 号的人，你去开始看到他们说的关于你的模式。

2.找到恰当的渠道和观众。

现在，你知道你的独一无二，它是时间去寻找恰当的渠道和观众为您打造你的个人品牌。例如，如果你是一个会计师，然后渠道像 LinkedIn，而不是 Snapchat，可能是你最好的选择因为它允许您与其他专业人员可以使用您的服务连接。如果你有魅力，然后别不敢把自己放在镜头前。这是加里 · 查克和玛丽 Forleo如何建立自己的帝国。这是我开始建立我公司应有的以及。

虽然您应该在多通道上有某种形式的存在，选择那个最适合你的职业人格，和你的听众大部分的时间。

3.让你的工作表现说话。

如果您正在生产争创一流的工作，在一致的基础上，人们会注意。是否如果是通过推荐、 评论网站、 面谈或谷歌搜索，人们会发现你的工作，如果它是在上一层印象深刻的东西。

你可以让其他人查看的网站上有一个投资组合，使他们看到自己多么令人惊奇，你是唯一的你的工作更容易。

4.告诉你的故事。

虽然你的工作应该能够自己为自己说话，它还需要通知其他人你为什么周围，雇用能力最强的创意建筑以及人为因素的叙述。

需要一个起点吗？这里的一些很好的建议从连接器、 教练和教练玛丽亚艾琳娜毒龙，"势在必行你花时间去真的累垮了你的目标，你的梦想和你目前的情况"。

再次，不要害羞共享以及你个人的利益。如果你的狗主人在收容所志愿者，然后让这一事实我知道。它可能看起来毫无意义的但它使你更可信客户端一样的感觉。事实上，那可能你和另一个同样有才华自由职业者之间的决定因素。

5.坚持自己的立场。

最后，请确保你坚持你的立场。说不不要与你的价值观及生活方式-凝胶，即使他们给你提供了一条船的客户的钱吨。也不要太多的项目。它是万全之策要获取倦怠或错过最后期限。如果你看到一篇文章，有疑问建议从同胞的自由职业者呼唤那人在他们的 BS。你不必是对抗性或小气，但只是纠正他们，如果你知道否则因为你有事实，他们不。

你不必是对抗性或小气，但只是纠正他们，如果你知道否则因为你有事实，他们不。

裹住。

个人品牌不是"卖出"。它是关于发现自己的长处和为什么你是一个摇滚明星。因此，你会吸引你想要工作，以及提升你的自信的客户。

How To Build Your Personal Brand Without Betraying Your Values

Whether you’re a freelancer, CEO of a Fortune 500 company, entrepreneur, or artist, everyone has a personal brand. In fact, it’s essential. Without a personal brand, you won’t be able to separate yourself from others and build trust among your colleagues, customers, and investors. For freelancers, having a personal brand ensures that people trust that you have the skills, expertise, and professionalism to handle a project and complete it on time. It also makes you stand out from your competitors since it highlights what makes you special and memorable.

Unfortunately, personal branding gets a bad reputation from creatives that associate it with selling out.

In some situations, I can see why this misconception persists. Take Steven Tyler, for example. Most fans of Aerosmith remember him as the lead singer of one of the greatest American rock bands of all-time. Over the years, however, some believe that Tyler has sold out thanks to performing with pop acts at the Super Bowl, appearing as a judge on American Idol, and getting paid to be in Skittles commercials.

I’m not trying to criticize Tyler. Those were his decisions. And, these decisions probably helped introduce his band to a new generation. My point is that Tyler’s personal brand doesn’t necessarily gel with that of a rock star or even that with the rest of his band. As an outsider, it could be easy to see why so many of his fans perceive Tyler as a sellout. He’s no longer the guy who belted out “Dream On.” He’s now that reality star who sells candy.

The thing is, personal branding doesn’t mean that you have to betray your values or “sellout” if you focus on the following five points.

1. Focus on what makes you unique.

As I’ve previously mentioned a couple of time, the first place to start when it comes to your personal brand is what sets you apart from others? Despite what people may think of Steven Tyler these days, he has done a pretty consistent job of standing out from other musicians thanks to his wild wardrobe and those scarves on his microphone stand.

For creatives, this means thinking about your unique value proposition, which is just a fancy way of referring to a selling point or the problem your product or service solves for your customer. When determining your unique value proposition, think about;

Your superpowers. What are you really good at? You may be a writer, but there are thousands of writers out there. How is your writing different? Which topics do you excel at? It’s an easy way to differentiate yourself from every other writer out there.

What else you're into. Remember, people want to connect with other people. Embrace the things that make you, well, you. It’s an easy way to start connecting with others and makes you stand out because you’re an authentic and genuine person and not just a freelance finance writer.

Find what’s lacking in the market based on what your interests. As a business coach and author Amanda Abella explains, “When I was a little kid I wanted to be an artist. At some point, I traded in paint for words and became a writer. That being said, I still have a major appreciation for art, so I use it in my branding. For example, my website design is based on the murals in my town’s art district. My Instagram feed is getting artsier as well because it’s a part of who I am. The reason this works for branding is because money is usually scary for people, so my mission has become to make finance as beautiful as possible. This is something that no one in the industry is really doing (at least not to my knowledge) so it’s become my unique value proposition.”

If you’re stuck, then you could try this technique from Dorie Clark, marketing strategy consultant and author of Reinventing You and Stand Out;

“With a three-word exercise, you can do this very quickly on your own. Over the course of a week, for example, you reach out to about half a dozen friends and colleagues. These should be people that know you reasonably well, and you ask them literally just one simple question, and that is, "If you had to describe me in only three words, what would they be?" Where this is helpful is that by the time you get to the 4th, the 5th, the 6th person, you are going to start to see patterns in what they say about you.”

2. Find the right channels and audience.

Now that you know what makes you unique, it’s time to find the right channels and audience for you to build your personal brand. For example, if you’re an accountant, then a channel like LinkedIn, as opposed to Snapchat, may be your best bet since it allows you to connect with other professionals who could use your services. If you’re charismatic, then don’t be afraid to put yourself in front of a camera. That’s how Gary Vaynerchuk and Marie Forleo built their empires. That's how I've started building my company Due as well.

While you should have some sort of presence on multiple channels, select the one that best suits your profession, personality, and where most of your audience spend their time.

3. Let your work speak for itself.

If you’re producing top-notch work on a consistent basis, then people will take notice. Whether if it’s through referrals, review sites, interviews, or a Google search, people will discover your work if it’s in the upper tier of awesomeness.

You can make it easier for others to view your work by having a portfolio on your website so that they see for themselves how amazing and unique you are.

4. Tell your story.

While your work should be able to speak for itself, it also needs a narrative that informs others why you’re the most hire-able creative around, as well as building a human element.

Need a starting point? Here’s some great advice from connector, trainer, and coach Maria Elena Duron, “it is imperative you take the time to really break down your goals, your dreams and your current situation.”

Again, don’t be shy about sharing your personal interests as well. If you’re a dog owner who volunteers at shelters, then make that fact known. It may seem meaningless, but it makes you more relatable to the clients who feel the same way. In fact, that could be the deciding factor between you and another equally talented freelancer.

5. Stand your ground.

Finally, make sure that you stand your ground. Say no to clients that don’t gel with your values or lifestyle - even if they’re offering you a boat ton of money. Don’t take on too many projects either. It’s a surefire way to get burnout or miss deadlines. If you see an article that has questionable advice from a fellow freelancer call that person out on their BS. You don’t have to be confrontational or mean-spirited, but just correct them if you know otherwise because you have facts that they don’t.

You don’t have to be confrontational or mean-spirited, but just correct them if you know otherwise because you have facts that they don’t.

Wrap up.

Personal branding isn’t about “selling out.” It’s about discovering your strengths and why you’re a rock star. As a result, you’ll attract clients that you want to work with, as well as boost your confidence.