手忙脚乱的忙完展会后，还来不及喘口气，就要迎接新一波的展后客户跟进工作，毕竟时间不等人嘛。手中空握着大量客户信息没有用，能够快速高效把客户线索转化为订单才是王道。第一步是根据客户类型进行分组：
准客户
潜在客户
老客户
一般客户
而对这4类客户的跟进优先级也应该由上至下。针对这4类客户组的特点，我们定制了5封邮件模板跟进这4类典型客户。话不多说，上模板。
1.准客户
特点：
客户在展会期间可能已经跟你谈到他们感兴趣的产品，并谈到具体下单的一些细节，所以你展会期间就最好将PI发给客户，追问顾客的需求细节，让订单尽快推进。因为展会期间供应商聚集，如果你不能给紧跟客户，你的订单极有可能被别人抢走。
想要重点提出的是，虽然准客户数量有限，但是这些客户才是转化率高，优先级最高的客户，时间精力再有限也不能怠慢的。
模板
Dear XXX:
It is very nice to take with you on --Fair.
As per your request, I am sending you the detailed specification for XXX model. FYI, we use high-quality imported material with zero lead for this model. It is very popular in European market, as consumers are more demanding for green products.
Can you tell me how many pieces do you need for this model? And what is your requirement for the package?
Best regards,
XXX
2.潜在客户
特点：
客户在展会上展示了兴趣，但是并没有下定决心。为什么呢？
1）想要货比三家，再看看别的供应商；
2）已有供应商，但正在考虑更换，需要权衡你和已有供应商。
你要做的就是根据他们的特点消除顾虑，推动他们做决定。
想要消除第一种客户顾虑，你需要通过展示你的一些成功案例和自信给客户信心。
模板
Dear XXX,
It is a great pleasure to talk with you on --Fair, and know your interests in our XXX products.
After the fair, I collected a few more information on our sales, which might be helpful for you. FYI, for this model, our sales in XXX country is XXXX. Our customers said that the market specially like the XXX feature of XXX(products).
I am very confident that you can sell XXX very well in your market. Anything I can do to help you to research or test the market, please just tell me.
Best regards,
XXX
想要消除第一种客户顾虑，你需要让客户明白两件事，第一，一个不好的供应商会对他的发展有多么大的危害，如果锁定了竞争对手更好，你可以直接攻击他的缺点。但是当然不能指名道姓，比如你知道竞争对手的质量不稳定，你不能说xxx质量差，完全不值，但是你可以说“如果供应商质量不稳定将会给你的生意带来多大的伤害”。当然如果你不知道竞争对手是谁，你可以通过查询或者在和客户的沟通中旁敲侧击了解到。
模板
Dear XXX,
Thanks a lot for visiting us during the --Fair.
Behind every successful distributor, there is a capable & reliable supplier.
As a capable & reliable producing supplier for XXX,XXX (大客户), we hope to be the one that stand behind, and give you firm support.
Can you give us a chance?
Best regards,
XXX
3.老客户
特点：
老客户来到你展位时， 可能寒暄打招呼的成分更改一些，但是这时候除了和老客户增进感情的同时，也要注意了解下客户最近有什么采购计划等信息，这样根据获得的信息，在后续的跟进孵化中更有针对性，转化率更高，毕竟你对客户的喜好和习惯都有了一定了解。
模板：
Dear XXX:
We are glad to meet you in --Fair.
We have refreshed our online catalog at http://www.XXX.com, and now it covers the latest new products you mentioned in the --Fair, which are now available from stock.
We believe that you will find some attractive additions to our product line. Once you have hard time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection.
We will keep you informed on our progress and look forward to hearing from you.
Sincerely,
XXX
4.一般客户
特点：
一般客户可能只是路人甲乙丙，对你的企业和产品都不太了解，只是过来随便问问。即使有的客户问到价格，也只是随口了解一下。这样的客户，重点应该放在让他们了解你的产品和卖点、市场占有率或者发展机遇等来吸引客户进一步了解， 进而下决定购买。
模板：
Dear XXX,
Very pleased to talk with you on --Fair.
To let you have more information about our product XXXX, I attach our brochure for your reference.
Very briefly, this products target high-end market with better distribution profit margin. Consumers love it for its features:
1)
2)
3)
If you have high-end customers, this is a very good opportunity worthy to investigate further.
Best regards,
XXX
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