An NFT . . . but What Kind of NFT
NFTs 什么类型的NFT？
We’re already seeing how NFTs will present a revolution for fine artists, brands, luxury fashion designers, elite athletes, musicians, and entertainers. We are forging new partnerships with clients excited to move into the space. Even prior to the writing of this book, our client list included
Warner Brothers Entertainment, Barney’s New York, MoMA, and the NBA.
我们已经看到，NFT代表了杰出艺术家、品牌、奢侈品设计师、运动员、音乐家、表演者的进化。我们与希望进入这个领域的人达成了新的合作。即便在写这本书前，我们的客户包括华纳兄弟娱乐、巴尼斯纽约、moma和NBA。
The work we’ve done so far can serve as a guide to the kind of NFT opportunities that are out there for major brands and creators.
至今，我们的工作为NFT与主流品牌和创作者合作的机会提供了指引。
In this section, we’ll look at some of the choices brands face when they are thinking about how to implement NFTs in their area of growth.
在这个部分，如何将他们的领域与NFT结合，我们还要看品牌的想法。
To begin, let’s look at the very first choice brands have to make.
让我们来看看品牌需要做的第一个选择。
NFTs have the ability to function as tokens that can be recognized at digital points of contact with a brand.
NFT有代币的功能，可以被当作品牌的数字分。
Think about how such a thing could be used in the world of, say, retail . . .
考虑一下，这种模式如何用在零售业……
This NFT? It will entitle you to 10 percent off in any of our retail boutiques.
这个NFT？它可以给10%的零售小商品店授权。
That NFT? It will function as your entrance ticket to our exclusive secret event for our best customers.
那个NFT，它可以当作你最好的顾客的入场券。
This other NFT? It lets us contact you when we have breaking news about updates for that product you bought. In fact, the NFT is embedded in the product.
这个NFT？当你购买的商品有了进展后，可以联系你。这个NFT已经被铸造到了产品里面。
