复习了昨天的内容:
Conversation One 对话一
So how long have you been a Market Research Consultant? 你做市场调查顾问多长时间了?
Well, I started straight after finishing university. 我大学毕业后就开始做了。
Did you study market research? 你学的是市场调查吗?
Yeah, and it really helped me to get into the industry, 是的,这帮助我进入了这个行业,
but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in. 但是我不得不说,你需要有各种市场研究的经验才能找出你真正感兴趣的事物,这很重要。
So what are you interested in? 你对什么感兴趣?
Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. 目前来说,我专门做量化广告调查,也就是说我做两个项目。
Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. 追踪调查,这是个正在进行的项目,研究很长一段时期内的趋势和客户满意度。
The only problem with trackers is that it takes up a lot of your time. 追踪调查的唯一问题是太费时间。
But you do build up a good relationship with the client. 但是你真的能和客户建立良好的关系。
I also do a couple of ad-hoc jobs which are much shorter projects. 我也做一些临时工作,这些项目的耗时较短。
What exactly do you mean by ad-hoc jobs? 你说的临时工作是什么?
It's basically when companies need quick answers to their questions about their consumers' habits. 主要是,当企业需要快速解答关于消费者习惯的问题时,
They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short. 比如,他们需要发出一份问卷调查,所以你花费在临时工作上的时间非常短。
Which do you prefer, trackers or ad-hoc? 你更喜欢哪种工作,最终调查工作还是临时工作?
I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety. 我两个都喜欢。实际上,需要同时做这两种工作以防我疯掉。我需要工作多样化。
Can you just explain what process you go through with a new client? 你能解释一下你和新客户的交流过程吗?
Well, together we decide on the methodology and the objectives of the research. 我们一起找到研究方法并设定研究的目标。
I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. 然后我设计一份问卷调查。问题的摘要制定好后,我把计划书发给顾客,然后他们按最后的期限返回给我。
Once the final charts and tables are ready, I have to check them and organize a presentation. 把最终的图标准备好后,我需要进行检查,然后整理报告。
Hmm, one last question, what do you like and dislike about your job? 最后一个问题,你喜欢和不喜欢的工作分别是什么?
As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables. 就像我之前说的,工作的多样性很重要,至于我不喜欢的内容就是图表的核对了。
Questions 1 to 4 are based on the conversation you have just heard. 问题5-8是基于刚才你所听到的这段对话的。
Question 1: What position does the woman hold in the company? 问题1:女士在公司的职位是什么?
Question 2: What does the woman specialize in at the moment? 问题2:目前,女士专门做什么?
Question 3: What does the woman say about trackers? 问题3:女士对于追踪调查都说了些什么?
Question 4: What does the woman dislike about her job? 问题4:女士不喜欢的工作内容是什么?
Conversation Two
W: Hello, I'm here with Frederick. Now Fred, you went to university in Canada?
M: Yeah, that's right.
W: OK, and you have very strong views about universities in Canada. Could you please explain?
M: Well, we don't have private universities in Canada They're all public. All the universities are owned by the government, so there is the Ministry of Education in charge of creating the curriculum for the universities and so there is not much room for flexibility. Since it's a government-operated institution, things don't move very fast. If you want something to be done, then their staff do not have so much incentive to help you because he's a worker for the government. So I don't think it's very efficient However, there are certain advantages of public universities, such as the fees being free. You don't have to pay for your education. But the system isn’t efficient, and it does not work that well.
W: Yeah, I can see your point, but in the United States we have many private universities, and I think they are large bureaucracies also. Maybe people don't act that much differently, because it's the same thing working for a private university. They get paid for their job. I don't know if they're that much more motivated to help people. Also, we have a problem in the United States that usually only wealthy kids go to the best schools and ifs kind of a problem actually.
M: I agree with you. I think ifs a problem because you're not giving equal access to education to everybody. It's not easy, but having only public universities also might not be the best solution. Perhaps we can learn from Japan where they have a system of private and public universities. Now, in Japan, public universities are considered to be the best.
W: Right. It’s the exact opposite in the United States.
M: So, as you see,it's very hard to say which one is better.
W: Right, a good point.
5 What does the woman want Frederick to talk about?
6 What does the man say about the curriculum in Canadian universities?
7 On what point do the speakers agree?
8 What point does the man make at the end of the conversation?