- TikTok stars are dancing their way to the bank. Some are making more than America’s top chief executives.
- TikTok（抖音海外版）明星们正舞出一条“致富”路。其中，有人赚的钱比美国顶级首席执行官们还多。
- Charli D’Amelio, who started posting videos of herself dancing on TikTok in 2019, brought in $17.5 million last year, which recently ranked the highest-earning TikTok stars of 2021. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads.
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- 查莉·达梅利奥从2019年开始在TikTok上发布自己跳舞的视频。去年，她的收入为1750万美元，在最近的排名中，跻身2021年收入最高的TikTok明星行列。她在TikTok上拥有1.33亿粉丝，其收入来自一个服装系列，以及在TikTok视频和其他广告中推广各类产品。
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- By comparison, median pay for chief executives of S&P 500 companies was $13.4 million in 2020, according to a Wall Street Journal analysis.
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- 相比之下，据《华尔街日报》分析，2020年标准普尔500指数中各公司首席执行官的薪酬中位数为1340 万美元。
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- Analysts say brands find the millions of followers of top TikTok stars irresistible. The top earners make much of their money from ads, product lines and other deals outside the app.
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- 分析人士表示，对品牌方而言，TikTok明星的数百万粉丝极具吸引力。他们当中最能赚的人，收入来源主要是广告、产品线以及TikTok之外的商务合作。
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- "Their followers are obsessive," said Krishna Subramanian, CEO of social-media data company Captiv8. He said TikTok influencers at times have stronger followings than fans of Hollywood stars, who tend to be more private.
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- 社交媒体数据公司Captiv8的首席执行官克里希纳·苏布拉马尼安说：“他们的粉丝就像着了魔似的”。他认为，有时，相比于更注重隐私的好莱坞明星，TikTok网红的粉丝的粘性更强。
- Social-media stars give followers a daily taste of life, he said, offering updates on breakups, triumphs and failures. "They're emotionally invested in that creator. You're more inclined to do or buy things they tell you to buy."
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- 他说，通过分享关于分手、成功或者失败的最新进展，社交媒体明星提供给粉丝的是日常感。“粉丝们会在内容创作者身上倾注自己的情感。这些人所说的话更有可能促使他们去行动、去下单。”
