LEAD MANAGEMENT – 15%
Explain the capabilities and limitations of an Automation Rule.
Identify the main components of creating an Automation Rule.
Explain the capabilities and limitations of a Dynamic List.
Considerations for Dynamic Lists
Identify the main components of creating a Dynamic List.
Explain the capabilities and limitations of a Completion Action.
Explain the capabilities and limitations of a Segmentation Rule.
Identify the main components of creating a Segmentation Rule.
Given a scenario, determine which automation tool should be used.
Choosing the Right Automation Tool
ADMINISTRATION – 13%
Describe the capabilities of and use cases for the Pardot overview tab.
Pardot Dashboard (formerly overview)
Describe how to update the email sending and vanity domains associated with the account.
Distinguish between the capabilities and limitations of the different Pardot Connectors.
Extending Pardot with Connected Apps
Describe the capabilities of and use cases for Page Actions.
Considerations for Using Page Actions
Explain how to create, edit, and map Prospect Custom Fields
Identify the two ways to set up and maintain users.
Describe how the recycle bin manages Pardot assets.
Deleting and Undeleting Prospects
SALESFORCE INTEGRATION – 13%
Explain the relationship between Pardot and Salesforce.
Pardot and Salesforce Connector
List the objects synced between Salesforce and Pardot.
Considerations for using the Pardot Salesforce Connector
Identify the main components of the Salesforce Connector.
Describe the field mapping process.
Describe the capabilities and limitations with field syncing.
VISITORS – 7%
Describe how Pardot tracks visitor and prospect data.
Pardot Cookies and Activity Tracking
Describe what a visitor is and the limitations to visitor data.
Identify the types of visitor data that are collected.
Describe the methods for a visitor to become a prospect.
Converting a Visitor to a Prospect
SCORING – 7%
Explain what a Score measures and how it can be applied.
Describe Scoring Rules and how one can be updated.
Describe the options available when using automation tools to score prospects.
Considerations for Scoring Categories
Given a scenario, determine the optimum workflow using a prospect score.
EMAIL MARKETING – 7%
Distinguish between an Email and an Email template.
Identify the main components of an Email template.
Best Practices for Email Templates
Describe the relationships between a recipient list and a suppression list.
Distinguish between the metrics collected in Pardot email reporting.
ENGAGEMENT STUDIO – 7%
Identify the main components of an Engagement Program.
Describe the process of updating Engagement Program assets.
Explain the capabilities and limitations of the types of lists used within Engagement Programs.
Engagement Program Considerations
LANDING PAGES – 7%
Identify the main components of a Landing Page.
Engaging Visitors with a Landing Page
Given a scenario, determine when to use a Landing Page with and without a form.
Distinguish between the metrics collected in Pardot Landing Page reporting.
Describe how completion actions trigger when a prospect submits a Landing Page.
SOCIAL MARKETING – 7%
List the social platforms that can be used within Pardot.
Identify the main components of a Custom Redirect.
Given a scenario, determine when to use a Custom Redirect.
Distinguish between the metrics collected in a Pardot Custom Redirect report.
PARDOT CAMPAIGNS – 5%
Explain the application of a Pardot campaign.
Given a scenario, determine if a Pardot campaign should be changed for a prospect.
Pardot Campaigns vs. Lead Source
Distinguish between the metrics collected in the Pardot Campaign Report
PROSPECTS – 3%
Identify the ways to create prospects in Pardot.
Given a scenario, apply the appropriate plan of action using Prospect Audits.
LIST MANAGEMENT – 3%
Distinguish the capabilities of, use cases for, and an understanding of how to create different types of lists.
Given a scenario, evaluate and apply the appropriate list management process.
SECURITY AND ACCESS – 3%
Identify how to provide Pardot access.
Distinguish between and identify the implications of the four default user roles.
PARDOT FORMS – 3%
Given a scenario, identify the capabilities and limitations of Pardot forms.
Distinguish between the metrics collected in the Pardot form reporting.
Practice Exams & Questions
Jenna Molby's Engagement Studio flash cards link
Brainscape flash cards link
Rikke Hovgaard mock questions link
StudyBlue flash cards link
Quizlet flash cards link
Other Study Guides & Advice
Certified Pardot Specialist Study Group link
Pardot Training Section (check out the eLearning modules) link
Chris Aldridge's Passing the Pardot Specialist Exam (which inspired this doc) link
Ben Edward's Study Doc (outdated but lots of information) link
Ben McCarthy's Pardot Specialist Tips link
Salesforce Chris' Exam Guide link
The Spot for Pardot's advice on getting certified link
Succeed with Salesforce's advice on what to focus on for the Specialist exam link
Jacqueline's advice on passing the Pardot Specialist exam. link
