9电视宣传片解说词

片名：淄博人立文化创意股份有限公司

An Introduction to Zibo Renli Cultural Company Limited

早在宋元时期，博山称作颜神镇。这里，黛瓦粉墙，青石铺路，小桥流水，有北国江南的秀美与富饶。

In the Song and Yuan dynasties, Boshan, then called Yanshen, was the “South in the North” with beautiful scenery and rich resources.

丰富的料石、煤炭，兴盛的商业贸易，便利的交通运输，成就了颜神镇琉璃业的繁荣与发展。

The plentiful dressed stones and coal, booming trade and business, and convenient traffic, all together contributed to the prosperity and development of Yanshen’s colored glaze at that time.

史承千载看今朝。

Time flies.

今天的博山，在一个叫琉璃小镇的地方，仍可感受到深厚的琉璃文化气息。这里有众多的工作室，艺术家在潜心创作;这里更多的是美轮美奂的琉璃艺术品及各类展览中心，常年展出不同艺术风格的艺术家作品，围绕琉璃艺术品市场的业态已经非常完整齐全。——这就是成立于1994年的淄博人立文化创意股份有限公司。

In today’s Boshan, the atmosphere of colored glaze can also be felt in a place called “town of colored glaze”, where there are plenty of studios for artists’ creation and exhibition halls for a variety of beautiful works of art of different styles. The “town of colored glaze” is Zibo Renli Cultural Company Limited,which was founded in 1994.

淄博人立文化创意股份有限公司坐落于风景秀丽的孝妇河畔，企业占地面积20000余平方米，职工150余人，是一家集陶琉文化推广、体验式旅游、电子商务、外贸出口、内销连锁、加工配套于一体的文化创意型企业。公司产品80%以上出口到欧盟、美国、东南亚、非洲等30余个国家和地区，年出口创汇额达1000余万美元。被省、市、区人民政府授予“国家级重点文化产品和服务出口企业”、“山东省重点文化产品和服务出口企业”、“出口创汇先进单位”、“先进外向型企业”等荣誉称号。2010年，公司先后通过ISO9000系列质量认证体系、ISO14000环境认证体系、ISO18000职业健康安全认证体系三项国际通行认证。公司同时拥有国家知识产权局实用新型专利10余项、登记版权作品数十项、国内注册商标6个，并在英国、欧盟欧共体注册商标“renli”、“RENLI SPLENDID HOME LOVE”。

Situated by the picturesque Xiaofu River and covering an area of 20000 square km with a staff of 150, Zibo Renli Cultural Company Limited is an cultural innovation-oriented enterprise integrating colored glaze culture popularization, experience-based tourism, e-commerce, export, domestic sale and products processing. 80% of its products are exported to some countries and regions such as European Union, USA, Southeast Asia and Africa,etc, with the earnings of foreign exchange up to about ten million dollars. It has been awarded with many titles of honors at various levels like “Enterprise of China’s Key Cultural Products Export”, “Enterprise of Shandong’s Key Cultural Products Export”, “Advanced Enterprise of Foreign Exchange Earning”, “Advanced Export-oriented Enterprise”, etc. In 2010, three international certification systems---ISO9000 Quality Certification System, ISO14000 Environmental Certification System and Occupational Health and Safety Certification System ISO18000---- were passed. The company also possesses over 10 utility model patents, 10 copyright works and 6 domestic registered trademarks and trademarks“Renli”、“RENLI SPLENDID HOME LOVE”in the United Kingdom, European Union and European Community.

数千年来，擅长制造瓷器的中华民族，在玻璃制造行业远远地落后于欧洲。但是，只有在博山这个地方，做出了值得世界公认的成就。清同治、光绪年间，法国传教士、地理学家雷却特.霍芬和英国传教士威廉.姆森都曾经到过这里，繁荣的琉璃制作业让他们在著作中深有感触的描述到：博山是我们在中国到现在为止可遇见的工业最为发达的城市。

Over millennia, China, a country excelling in making ceramic, has fallen far behind Europe in the making of colored glaze products. Boshan, however, is an exception. During the reigns of Tongzhi and Guangxu in the Qing Dynasty, Richthoven, a German missionary and geographer, and Williamson, a British missionary, once arrived here and the then flourishing colored glaze making impressed them greatly and they described Boshan in their books as the most industrial city they had ever visited in China.

这里，成为人们心目中琉璃的故乡。

Here has been the hometown of colored glaze in China.

2014年11月7日，是博山琉璃史上值得纪念的日子。这天，国际艺术大师韩美林的大篷车开进了人立琉璃艺术馆，与琉璃艺术大师徐月柱经过无数个日夜的研究切磋，创作出集琉璃与传统水墨画与一体的琉璃新品——人立墨彩。人立墨彩以中国传统的水墨画为基础，淋漓尽致的展现在花瓶、笔筒、卷筒、鱼缸等不同器型的琉璃艺术品上，形成了浑然天成、大气磅礴的国画艺术效果，在琉璃业独树一帜。

On 7th of November, 2014, an important day in the history of Boshan colored glaze, Han Meilin, a distinguished artist, visited Renli, and together with Xu Yuezhu, a colored glaze artist, created a new way of colored glaze production named Renli grisaille painting, which, based on traditional Chinese ink painting and unique in its natural and magnificent style, is used in the making of different kinds of colored glaze works of art such as vase, brush pot, coiling tube, fish tank and so on.

徜徉于人立墨彩艺术品的海洋里，不得不让人感慨，这是琉璃故乡传统工艺和艺术创作新理念的一次碰撞，更是艺术大师对博山琉璃生产工艺的颠覆式创新。人立墨彩再一次赢得了世人的瞩目：

Renli grisaille painting, a combination of traditional handicraft and new concept of artistic creation,and more an artists’ overwhelming innovation of Boshan colored glaze making, has drawn people’s attention once more.

第15届中国（淄博）国际陶瓷博览会、第四届中国（博山）琉璃文化艺术节，人立墨彩受到社会各界人士的青睐，国内工艺美术界给予了高度关注和支持；山东省人民政府郭树清省长在视察淄博人立文化创意股份有限公司时，也对人立墨彩给予了高度赞誉；2015年9月，人立墨彩亮相米兰世界博览会，11月又应邀参加第二十一届法国国际文化遗产展览会，荣登世界最高艺术殿堂——法国卢浮宫。传统的水墨文化与琉璃艺术在这里得到了完美的融合，令外国友人惊叹不已，赞不绝口！

At both 15th China(Zibo) International Ceramics Expo and 4th China(Boshan) Colored Glaze Arts Festival, Renli grisaille painting drew the attention of people from all walks of life including the field itself. Guo Shuqing, the former governor of Shandong Province, once visited Renli and spoke highly of Renli grisaille painting. In September of 2015, Renli grisaille painting made a stage pose at Milan World’s Fair and was on display in Louvre at the 21st France World’s Cultural Heritage Expo on November of the same year, where foreigners wondered at the perfect combination of traditional Chinese ink painting and art of colored glaze.

“工匠八方来，器成天下走”。历经千年窑火而不断，历史上创造出无数登峰造极的琉璃艺术品的博山，正已(以）海纳百川的胸襟，吸引着全国各地的能工巧匠，他们用智慧和勤劳的双手，创造出一个又一个前所未有的独特技艺，创造出精美的琉璃瑰宝和丰厚的琉璃文化，造就了陶琉之乡灿烂的历史。

Moving craftsmen make moving products. Boshan, the cradle of colored glaze making in China with a long history, is becoming more broad-minded to attract craftsmen from all parts of the country to create richer culture and more colorful future of colored glaze with their hands.

今天的博山，不断创新的意识让这座古老而具有无限魅力的城市充满活力。今天的人立，已形成以陶琉文化为主体、旅游和电商为两翼副业的快速发展格局，正以立爱于人、立信于企、立业于世的情怀，诚邀各路人才，搭建更好的平台与世界琉璃产业对话。

Today, the continuous innovation and efforts are getting ancient Boshan more charming and vigorous. Meanwhile, Renli is forming its rapidly developing pattern with ceramic and colored glaze culture as its main industry and tourism and e-commerce as its subsidiary businesses. Renli is thriving with love, faith and responsibility to set up a better platform for the communication with the world colored glaze industry.

也正是执着于文化内涵的提升和自主创新，公司投资建设了国家AAA级旅游风景区——博山陶瓷琉璃艺术中心。艺术中心内设人立琉璃艺术馆、博山艺术展览馆、博山陶瓷博物馆、人立陶瓷琉璃体验馆、人立琉璃展销厅、陶瓷大师名人堂和大师工作室。四馆、一厅、一堂、一室，交相辉映，即有博山源远流长的陶瓷琉璃发展史，又有现代艺术大师的精品展示，有着浓郁的历史文化气息和深厚的人文积淀。中心自2013年9月投入使用以来，成功策划了中国第二届、第三届琉璃文化艺术节，举办了近40个艺术展览等陶琉文化推广活动。

In addition, the company has invested in Boshan Arts Center of Ceramic and Colored Glaze,an AAA tourism scenic area, which is composed of Renli Art Gallery, Boshan Art Salon, Boshan Ceramic Museum, Renli Ceramic and Colored Glaze Experience Pavilion, Renli Exhibition and Sales Hall of Colored Glaze,Hall of Fame and Studio for Artists. These have both rich cultural history and profound deposits.

2015年即将投入使用的博山文化地标——人立大厦，将和博山陶瓷琉璃艺术中心、人立陶瓷琉璃体验馆“三足鼎立”，不久的将来，这里将汇集淄博最具活力的文化娱乐元素，形成琉璃创意产业企业服务体系以及文化产品创意、制作、营销的产业体系，成为山东时尚文化的新地标。

Renli mansion, the new Boshan landmark which is to be put into use in 2015, will form a tripartite frame together with Boshan Arts Center of Ceramic and Colored Glaze and Renli Ceramic and Colored Glaze Experience Pavilion. In the days to come, the mansion will gather the most energetic cultural elements of Zibo city and form the service system of colored glaze making as well as the industrial system of making and marketing of cultural products, leading the fashion in Shandong.

淄博人立文化创意股份有限公司的奇迹创造，在未来也将延续：

Zibo Renli Cultural Company Limited is working miracle now and will continue to work miracle in the future.

（字幕：公司大事记）

Events:

1994年           公司成立

In 1994, company was founded.

2003年           获得外贸自营出口权

In 2003, export entitlement was obtained.

2009年           人立琉璃北京百荣店成立

In 2009, Beijing Renli Bairong branch was established.

2011年           引入咨询公司，确定公司发展战略

In 2011, development strategies were set by introducing a consulting company.

2012年           人立琉璃深圳艺术馆成立

In 2012, Renli Shenzhen branch was set up.

2012年10月      确定人立的三立文化

In ​October of 2012, Renli “Sanli” enterprise culture is established.

2012-2013年度    获得山东省重点文化产品和服务出口企业

From 2012 to 2013, it was awarded Shandong key cultural products and service export enterprise.

2013年           人立与淄博市博山区委政府合作项目

In 2013, Renli was in collaboration with Boshan government.

2013年           博山陶琉文化创意中心——最具消费者喜爱文化品牌

In 2013, Boshan Ceramic and Colored Glaze Creativity Center was chosen as the consumers’ favorite.

2013-2014年度    获得国家文化出口重点企业荣誉称号

From 2013 to 2014, it was awarded the honorable title of “State’s Key Culture Export Enterprise”

2015年2月       人立琉璃艺术馆——最具增长潜力品牌

In February of 2015, Renli Colored Glaze Arts Gallery became a brand of the most potential.

2015年           博山陶瓷琉璃艺术中心——国家AAA级风景区

In 2015, Boshan Arts Center of Ceramic and Colored Glaze,an AAA tourism scenic area, opened.

2015年           人立墨彩——山东省工艺美术精品奖金奖

In 2015, Renli grisaille painting was awarded the gold prize of Shandong industrial fine arts

2015年 人立水墨——山东省工艺美术设计创新奖金奖

In 2015, Renli grisaille painting was awarded the gold prize of Shandong designed art innovation.

2016年 淄博人立文化创意股份有限公司在全国中小企业股份转让系统正式挂牌

In 2016, Zibo Renli Cultural Company Limited was listed officially in the transfer system of national middle and small-sized enterprises.