SOURCE: Adam Grant (2016.2). the Surprising Habits of Original Thinkers[TED].[点击见视频]
STRUCTURE NOTE:
THEIES: three points about identifying originals and becoming one of them
Point 1: being procrastinators
Point 2: doubt & fear
Point 3: don't fear bad ideas
A STORY OF FOUNDATION of Warby Parker(great online glass company)
Definition of Origirnals[#1]
THEIES: three points about identifying originals and becoming one of them
Point 1: being procrastinators[#2]
Own story: Pre-crastinators
Dark side of Nintendo in speaker's childhood
Essay finished ahead
A creative student& her research[#3]
Pre-crastinators vs procrastinators [#4]
Experiments:[#5]
Little procrastination produce more creativity (Nonlinear way thinking
Speaker 's try: the writing
Aaron Sorkin, "you call it procrastinating. I call it thinking."
Great creator---procrastinators
Dan Vinci---16y--Mona Lisa ----STUDY on light---better work[#6]
Martin Luther King, Jr. rewriting 3 am
"I have a dream" not in the script
Quick to start, slow to finish
First mover advantage incorrect[#7]
FACEBOOK after Myspace/Friendster
GoogleafterAltaVista/Yahoo
Point 2: doubt & fear[#8]
Self-doubt everywhere but different solution[#9]
Two kinds of doubt: self-doubt &idea doubt
KEY: focus on idea doubts [#10]
Bower experiment:[#11]
Firefox & chrome > safari & IE
Why: how they use (if they doubt default and look for better option)
See old things in fresh eyes[#12]
Jennifer Lee (screenwriter) rewrite main characters: Frozen[#13]
Fear: Elon Musk----Tesla & SpaceX---no success but worth to try
Bad idea-----x-----get judged(but most think so; fear embarrassing & looking stupid)[#14]
Point 3:don't fear bad ideas[#15]
Edison's bad idea[#16#17]
Ace also practice more-being originalneeds more ideas[#18 #19]
"Warby Parker " the name’s origin: after 2000 possibilities [#20#21]
SPEAKER'S PPT:
【百科】Warby Parker
Warby Parker 是由四位沃顿商学院的学生创办的眼睛垂直电商。创办几年来,已经是成为硅谷最红火的时尚公司之一。经营者们找到了Luxottica在中国的代工工厂,采用与Luxottica同样的材质制作自己设计的眼镜。这些与一线大牌出自一个厂家的眼镜不用缴纳高昂的品牌使用费,也不用担心经销渠道的费用。由于设计新颖,优质低价的产品(标准定价 $95 ),Warby Parker 受到越来越多顾客,尤其是硅谷消费者的欢迎。为了更好地服务顾客 ,他们还推出了 Home Try-on 在家试戴服务。一分钱不用付,在家等着送上门试戴,满意了再付款。发展到现在,Warby Parker 不仅成为硅谷标配,更有力地威胁到了 Ray-Ban, D&G 等时尚大牌的地位。(资料来自什么值得买)