When the information is asymmetric, the merchant will anchor it in a higher price range, leaving a certain discount space.
As soon as the festival arrives, the shopping malls begin to discount.
In fact, A lot of goods raise the price when it comes to festivals.
Why increase the price and then discount?
The very high price is the anchor with some benefits.
1.Stabilize the profit space of the businessman.
2.Create unreal discounts ，so that customers can get a sense of achievement from low prices.
Do you still think it's really cheap after a discount?
Reflection: when we have the initiative, how should we use the anchor?️
图片发自简书App
