Day 3
Chapter 4 ELON’S FIRST START-UP
创业者和天使投资
幸而曾从事vc，看埃隆的第一个创业项目，许多看项目的经历又历历在目了。埃隆的例子正是一个严格连续创业者的路径，看到机会-找出市场空缺-分析未来市场和需求-快速进入填补-形成商业模式-盈利-撤出。虽然这个项目输在实际控制权的掌握，和与大公司的博弈，敏捷分析和迅速执行，已经使其初崭露头角。
投资者看什么
短期投资看盈利能力，长期需要考虑增长以及在一整套资本和公司链条中的成长和带动作用。zip 2提供的服务，一部分对接已有的黄页，一部分对接新兴的卫星定位与搜索，这个创新的实行，暂时还是整合式的。整合式的首次创业，把管理经验和不同时期的开发重心、企业产品闭环等打通，为之后迎来蓝海领域的完全从0到1打实了基础。
投资方当然需要看项目本身，其行业和商业模式的定位，是投资方向的粗筛，而更重要的是看人。埃隆和基贝，拥有技术实干力和管理执行之才，精力充沛，对项目的战略方向和实际付出都无可挑剔，创始人稳，这是初期必须的。
创业的精力管理
埃隆的钢铁意志和源源不断的精力实在太适合创业了。念双料学位，打两份工，自学编程，合伙从零开始经营蓝海领域的公司，事无巨细，难怪需要一副巨人般的双肩，高大身材。高强度工作的合伙制企业，最后剩下的合伙人都是国家二级运动员级别的，否则多数半路夭折。（所思部分略发散）
词汇学习
fiddle
fiddle verb
1 [intransitive] to keep moving and touching something, especially because you are bored or nervous
Stop fiddling, will you!
I sat and fiddled at the computer for a while.
fiddle with
She was at her desk in the living room, fiddling with a deck of cards.
原文出处：
Musk had to issue commands that spoke directly to a computer’s main microprocessor and fiddled with the most basic functions that made the machine work.
inkling
ink‧ling /ˈɪŋklɪŋ/ noun [countable usually singular]
a slight idea about something → suspicion
I had an inkling that she was pregnant.
inkling of
She had absolutely no inkling of what was going on.
原文出处：
The first inklings of a viable Internet business had come to Musk during his internships.
ramp up
ramp something → up phrasal verb [transitive]
1 if someone ramps up a company’s shares, they try to persuade people that they are worth more than they really are
To ramp up a share price during a takeover bid is unacceptable.
2if a company ramps up an activity, it increases it
Producers can quickly ramp up production to prevent any shortages.
The company spent millions of pounds ramping up its marketing in the US.
3to increase prices, costs etc
The strength of the pound sterling has ramped up the cost of imported materials.
原文出处：
Musk did all of the original coding behind the service himself, while the more amiable Kimbal looked to ramp up the door-to-door sales operation.
morph
morph /mɔːf $ mɔːrf/ verb [intransitive, transitive]
to develop a new appearance or change into something else, or to make something do this
morph into
The river flooded its banks and morphed into a giant sea that swamped the town.
原文出处：
The service had morphed from a proof-of-concept to an actual product that could be used and demoed.
tumult
tu‧mult /ˈtjuːmʌlt $ ˈtuː-/ noun [countable, uncountable] formal
1 a confused, noisy, and excited situation, often caused by a large crowd SYN turmoil
I could simply not be heard in the tumult.
in tumult
The whole country is in tumult.
2 a state of mental confusion caused by strong emotions such as anger, sadness etc SYN turmoil
compatriot
com‧pat‧ri‧ot /kəmˈpætriət $ -ˈpeɪt-/ noun [countable]
someone who was born in or is a citizen of the same country as someone else SYN countryman
somebody’s compatriot
Schmidt defeated his compatriot Hausmann in the quarter final.
原文出处：
Musk, the dot-com striver, had been both lucky and good. He had a decent idea, turned it into a real service, and came out of the dot-com tumult with cash in his pockets, which was better than what many of his compatriots could say.
