TED: Martina Flor: the secret language of letter design
Can you imagine what the word "TED" would have looked like if it had existed during the Roman Empire? I think maybe something like this.
你们能不能想象如果【TED】这些问题存在罗马时期是什么样子的?我猜可能是这样的(图一)
How would these letters have looked in the 80s? They would have had electric, strange colour.
这些字母在1980年代是什么样子的?它们会有强烈、奇怪的颜色。(图二)
If this event were about children, I would draw the letters like this, as if they were building blocks, in vivid colors.
如果这场活动和孩子有关,我会画像这样的字(图三)。好像积木一样,用鲜艳的颜色。
And if it were about superheroes instead? I would do them like this,.
如果这场活动和超级英雄有关呢?我会做成这样的。(图四)
The shapes of these letters talk. They tell us things beyond what they represent. They send us to different eras, they convey values, they tell us stories.
这些字母的形状会说话,告诉我们的讯息不限于它们表达的意思。他们会吧我们传送到不同的年代,会传递价值,会告诉我们故事。
图二