Better and Better                                                                                                Day 63

      Before looking at the industry space, it’s best to be clear whether the industry is supply-driven or demand-driven. The two concepts come from economics, and you can understand that the main driving force for industrial development is from the supply side, that is, the company, or the demand side, that is, consumers. The relationship between supply and demand has great inspiration for us to do industry analysis. The space of the industry is determined by demand. But for most of the new economic sectors, the characteristics of supply creating demand are obvious. Supply-driven industry depends on capacity. Such as smart mobilephones. Demand-driven industry depends on measuring the industry’s ceiling according to potential demand, such as automotive industry.     

      在考察行業空間之前，最好明確一點，那就是這個行業是供給驅動，還是需求驅動的。供給還是需求的驅動來源於經濟學，你可以把它理解成，產業發展的主要動力是來自供給一方，也就是公司，還是需求一方，也就是消費者。供給和需求的關係，對我們做行業分析有很大啓示，說到底，行業的空間是由需求決定的。但對於大部分新經濟行業，供給創造需求的特點就很明顯。供給驅動產業主要看產能，比如智能手機產業；而需求驅動主要根據潛在需求來測算行業的天花板（上限）。 

                                                                                                            Oct.26th ,2018                                                                                                                    Bazhou.