iOS App 审核被拒-大礼包 2019-04-26

Guideline 2.1 - Information Needed

This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:

1.1.6 - Include false information, features, or misleading metadata
2.3.0 - Undergo significant concept changes after approval
2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
3.2.1 - Do not come from the financial institution performing the loan services
4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources
5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used

Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in App Store Connect to verify this app’s compliance.

Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.

Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.

Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.


app 可能是马甲包,或者存在一些动态的开关,和其它app 相识度太高


发件人 Apple

    1. 3 Performance: Accurate Metadata
    1. 1.1 Legal: Privacy - Data Collection and Storage
  • Batch-Only

Guideline 2.3.1 - Performance

We discovered that your app contains hidden features. Attempting to hide features, functionality or content in your app is considered egregious behavior and can lead to removal from the Apple Developer Program.

Specifically, we found that your app includes Taobao H5 Payments and ZSPay, which provides access to external payment mechanisms and enables the purchase of content, services, or functionality by means other than the in-app purchase API.

If you feel that we have misunderstood how your app functions and that your app is compliant with the App Store Review Guidelines, please reply to this message in Resolution Center to explain how this feature works.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

Next Steps

  • Review the Performance section of the App Store Review Guidelines.
  • Ensure your app, as well as any third-party code and SDKs implemented in your app, are compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
  • Revise or remove the hidden features from your app. Once your app is fully compliant, resubmit your app for review.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.

Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage

We noticed that your app requires users to register or log in to access features that are not account-based.

Next Steps

To resolve this issue, please revise your app to let users freely access your app’s non account-based features.

Apps may not require users to enter personal information to function, except when directly relevant to the core functionality of the app or required by law.

You should allow users to freely access your app’s non account-based features. For example, an e-commerce app should let users browse store offerings and other features that are not account-based before being asked to register, or a restaurant app should allow users to explore the menu before placing an order. Registration must then only be required for account-specific features, such as saving items for future reference or placing an order.

Guideline 2.3.3 - Performance - Accurate Metadata

We found the metadata of your submitted in-app purchases, such as name and description, does not accurately represent your in-app purchases.

Specifically, we noticed:

  • The price listed on the app is different from the actual price of the app

Next Steps

To resolve this issue, please revise the metadata of your submitted in-app purchases to be accurate and unique to each in-app purchase product.

To edit in-app purchases:

  • Log in to App Store Connect
  • Click on "My Apps"
  • Select your app
  • Click on "Features" to view your in-app purchases
  • Click on a Reference Name that is in Developer Action Needed status
  • Click "Edit In-App Purchase Details"
  • Make the desired changes
  • Click Save
  • Once you've completed all changes, click the "Submit for Review" button at the top of the App Version Information page.

NOTE: When an in-app purchase is in Developer Action Needed state, you must make some change to it before it can advance to Waiting for Review.

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