白手起家的Tesla面临重重困难, 没厂房、没有机械设备,缺少资金都成为制约Tesla发展的因素。 2009年,Tesla在汽车展上崭露头角,吸引到大客户和订单。随后Tesla迎来了转机。
●支持:Daimler入股,认购公司10%股份;
●资金:2010年1月 能源部与Tesla签订456m贷款协议;
●厂房:2010年4月 Tesla与Toyota签订工厂转让合作协议;
●上市:2010年7月 Tesla公开募股226m;
这一系列的转机可谓及时雨,条件具备后,扩充人员,紧锣密鼓开始了研发造车,从每个细节琢磨,进行不断的调整和大胆的创新,朝着Tesla的目标(to make a car as close to perfect as possible)不断迈进。这样的理念也促使Tesla不断挑战极限。
2012年7月,Model S隆重登场,令人大开眼界的Tesla展示交付会在Tesla工厂举行,人们顿时眼前一亮。
Summary
Tesla is faced with a messy reality as it started from a scratch, without enough money or a factory that could crank out cars by the thousands. But the company had the technical know-how and the will for the job. Fortunately, things started to take off for Tesla from 2009. Daimler acquired a 10 percent stake inTesla for $50 million. Besides, the Department of Energy struck a $465 million loan agreement with Tesla. Fortunate turns added when Tesla had secured a factory from Toyota and raised $226 million though IPO.
Flush with funds, Tesla began expanding its engineering teams and formalizing the development work around the Model S. Through trial and error, Model S finally came off the line.
字词
p324 The car blog Jalopnic greeted the Tesla IPO as a Hail Mary rather than a sound fiscal move .
Hail是欢呼赞美的意思,而Mary是耶稣的母亲圣母马利亚的名字。习惯用语Hail Mary pass用来说比赛到了最后关头,某一方在落后几分的情况下不顾一切而作的传球,希望搏得反败为胜的机会。而球员在这样传球的时候心里往往会念念有辞地求告圣母马利亚保佑他传球成功使得他的球队化险为夷。hail Mary pass已经被人们转用到商界和政界,来指挺而走险的最后手段或者背水一战的最后机会。