W8L7-商业基础-经典电商模式
1.假如你是一个移动电源/服装/化妆品/或其他商品的商家,打算去天猫或京东开个专卖店,比较一下两个平台你各自需要准备的材料和资金成本。
天猫:①产品包装,广告,物流等成本②天猫押金③税收④平台使用费
京东:①产品包装,广告,物流等成本②京东押金③税收④平台使用费
①天猫比京东客流量大
②天猫的成本要低于京东
2.通过B2B平台,为老家的某家制造型企业寻找线上客户,给出使用该平台的理由。参考艾瑞数据B2B网站。
我推荐阿里巴巴
①阿里巴巴创立于1999年,树立了B2B网站的标准规范,且最先启用免费模式,让会员大量进来之后收取费用。
②目前阿里巴巴的注册会员达到800多万,遍及全球220多个国家和地区,短时间内很难有对手追赶并打败阿里巴巴,是当之无愧的B2B网站NO1。阿里巴巴于2007年11月在香港上市,市值一度达到250亿美元,被称为中国最大的互联网公司。
③作为外贸B2B行业内的老大,阿里巴巴有大量的广告和技术以及各方面资源的投入,在吸引新会员以及维护老会员方面做的相当不错。
3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章,按最新要求列出相关内容
①B2B
主旨
In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal .
关键词
information asymmetry(信息不对称)
payment(支付) negotiating(协商)
网址 http://en.wikipedia.org/wiki/Business-to-business
②B2C
主旨
Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services.
关键词
business model(商业模式)
dotcom(网络公司)
business-to-business(企业对企业电子商务)
名称What is 'Business To Consumer - B To C'
网址
http://www.investopedia.com/terms/b/btoc.asp
③C2C
主旨
C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers.
关键词
misrepresented(不如实的叙述)
payments(支付)intermediaries(中间商)
brick-and-mortar(传统实体商店)
名称 What is C2C?
网址http://www.businessnewsdaily.com/5084-what-is-c2c.html
W8L8-商业基础-网购微创新
1.什么情况下,你会安装一个新app?什么情况下,你会推荐他人安装一个app?
当那个APP对我有用时,我会安装新APP。
我认为一个APP非常实用,我的小伙伴都没有用时,我会去推荐给他们
2.阅读一篇以上ecommerce innovate相关英文文章,
主旨
Innovation in today's constantly evolving e-commerce landscape has worked as a catalyst to move it forward. E-commerce practitioners from all industries need to be ready to step up and embrace innovation as a means of staying ahead of the game.
关键词
practitioners(实习者)
embrace innovation (拥抱创新)
interactive(互动)
Customer Service(客户服务)
名称
E-Commerce Innovations - What's Now and What's Next
网址https://www.ecommercetimes.com/story/E-Commerce-Innovations---Whats-Now-and-Whats-Next-68106.html