每周一段-广告的影响

大家好!这周的“每周一段”的段落选自《新概念英语》第 3 册第 26 课 Wanted: a large biscuit tin(《征购大饼干筒》)。和第一期“每周一段”一样,这段也选自文章的第一段话。

一、文本

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

No one can avoid being influenced by parents. Much as we may pride ourselves on our independence, we are inevitably encompassed  by their words and  actions, for they sway us alarmingly in a subtle way.  In their efforts to shape us into their expectations, parents spend no effort in selling their ideas of what a happy life is. 

译文:

没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本性,并把人的弱点进行了分类。

二、段落解读

这是文章的第一段,一共只有 3 句话,但每句话中都有一个常见、地道、好用的句式,可以用在口语和写作中,值得反复临摹,直至可以脱口而出或自然下笔。

段落的结构比较简单,就是写人们易受到某一种影响。第 1 句总写人们易受广告的影响;第 2 句写人们是如何受到广告影响的;第 3 句写广告是怎样施加影响的。当我们想写某个人群受到某种影响时,就可以参考这段话的写作结构。

三、句子学习

我们主要通过“临摹”和“背诵”的方式精学一段话。

临摹:提炼句型+造句

临摹句子1:No one can avoid being influenced by advertisements.

提炼出句型:No one can avoid being influenced by X.

造句示范:

a) No one can avoid being influenced by his or her parents.(场景:家庭对一个人的影响。)

b) No one can avoid being influenced by his or her peers.(英文中有 peer pressure 的表达,意思是 influence from members of one's peer group。)

临摹句子2:Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.

提炼出句型:Much as we may pride ourselves on X, we Y.(提炼句型的时候可以有一定的灵活性。)

造句示范:

a) Much as we may pride ourselves on our self-discipline, we often find it hard to break old habits.

b) Much as we may pride ourselves on the progress, we always have more to work on. /Much as we may pride ourselves on the progress, there is always more work to do.

临摹句子3:In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

提炼出句型:In my/your/his/her/our/their effort(s) to do X, I/you/he/she/we/they Y. (注意两处一致性:1)从句中人称代词和主句主语的一致性;2)主句主语和谓语的一致性。另外,注意 an effort 是“一次努力”,efforts 是“多次努力”,effort 是“努力”,是抽象名词。)

造句示范:

a) In my effort to keep improving my English, I have made a habit of reading The Economist every day.(注意一致性:my, I, have made。)

b) In her effort to lose weight, Kate has been going to the gym on a regular basis.(注意一致性:her, Kate, has been。)

c) In their efforts to persuade people to buy products, businesses have established a routine of giving customers free samples. (注意一致性:their, businesses, have established。场景:商场和超市的免费使用和试吃。)

四、段落仿写

Version A:

No one can avoid being influenced by his or her parents. Much as we may pride ourselves on our judgements, we are often not free to make wholly independent decisions, for family exerts a subtle influence on us. In their efforts to take care of their children, parents have gone too far for too long, which has long been a common complaint.

(这个版本比较严格地参照了原文。)

Version B:

No one can avoid being influenced by his or her peers. Much as we may pride ourselves on our independence, we are no longer free to truly choose what we want, for peers exert a subtle influence on us. Especially when it comes to fashion, we almost always make decisions with a view to how people around us may think of us.

(这个版本的第三句没有严格参照原文。)

五、作业

在下方评论区完成练习作业:

1)参考第三部分的句型造句,造句时可以用中文写出具体的语境。

1. No one can avoid being influenced by X.

No one can avoid being influenced by the books they read.

2.Much as we may pride ourselves on X, we Y.

Much as we may pride ourselves on the education we receive,  we are inevitably  to swear when confronted with unexpected provoking scenario. 

3.In my/your/his/her/our/their effort(s) to do X, I/you/he/she/we/they Y. 

In my effort to form the habit of reading books, I design myself a reading schedule.


2)参考第四部分的段落仿写,写一段话。

说明:如果觉得这个作业太难,可以在仿写前先仔细阅读精选的段落和两个段落改写版本。如果实在觉得难以下笔,建议模仿第二部分段落解读,用中文解读 Version A 或 Version B,着重体会段落中句子之间的逻辑关系。

©著作权归作者所有,转载或内容合作请联系作者
  • 序言:七十年代末,一起剥皮案震惊了整个滨河市,随后出现的几起案子,更是在滨河造成了极大的恐慌,老刑警刘岩,带你破解...
    沈念sama阅读 205,132评论 6 478
  • 序言:滨河连续发生了三起死亡事件,死亡现场离奇诡异,居然都是意外死亡,警方通过查阅死者的电脑和手机,发现死者居然都...
    沈念sama阅读 87,802评论 2 381
  • 文/潘晓璐 我一进店门,熙熙楼的掌柜王于贵愁眉苦脸地迎上来,“玉大人,你说我怎么就摊上这事。” “怎么了?”我有些...
    开封第一讲书人阅读 151,566评论 0 338
  • 文/不坏的土叔 我叫张陵,是天一观的道长。 经常有香客问我,道长,这世上最难降的妖魔是什么? 我笑而不...
    开封第一讲书人阅读 54,858评论 1 277
  • 正文 为了忘掉前任,我火速办了婚礼,结果婚礼上,老公的妹妹穿的比我还像新娘。我一直安慰自己,他们只是感情好,可当我...
    茶点故事阅读 63,867评论 5 368
  • 文/花漫 我一把揭开白布。 她就那样静静地躺着,像睡着了一般。 火红的嫁衣衬着肌肤如雪。 梳的纹丝不乱的头发上,一...
    开封第一讲书人阅读 48,695评论 1 282
  • 那天,我揣着相机与录音,去河边找鬼。 笑死,一个胖子当着我的面吹牛,可吹牛的内容都是我干的。 我是一名探鬼主播,决...
    沈念sama阅读 38,064评论 3 399
  • 文/苍兰香墨 我猛地睁开眼,长吁一口气:“原来是场噩梦啊……” “哼!你这毒妇竟也来了?” 一声冷哼从身侧响起,我...
    开封第一讲书人阅读 36,705评论 0 258
  • 序言:老挝万荣一对情侣失踪,失踪者是张志新(化名)和其女友刘颖,没想到半个月后,有当地人在树林里发现了一具尸体,经...
    沈念sama阅读 42,915评论 1 300
  • 正文 独居荒郊野岭守林人离奇死亡,尸身上长有42处带血的脓包…… 初始之章·张勋 以下内容为张勋视角 年9月15日...
    茶点故事阅读 35,677评论 2 323
  • 正文 我和宋清朗相恋三年,在试婚纱的时候发现自己被绿了。 大学时的朋友给我发了我未婚夫和他白月光在一起吃饭的照片。...
    茶点故事阅读 37,796评论 1 333
  • 序言:一个原本活蹦乱跳的男人离奇死亡,死状恐怖,灵堂内的尸体忽然破棺而出,到底是诈尸还是另有隐情,我是刑警宁泽,带...
    沈念sama阅读 33,432评论 4 322
  • 正文 年R本政府宣布,位于F岛的核电站,受9级特大地震影响,放射性物质发生泄漏。R本人自食恶果不足惜,却给世界环境...
    茶点故事阅读 39,041评论 3 307
  • 文/蒙蒙 一、第九天 我趴在偏房一处隐蔽的房顶上张望。 院中可真热闹,春花似锦、人声如沸。这庄子的主人今日做“春日...
    开封第一讲书人阅读 29,992评论 0 19
  • 文/苍兰香墨 我抬头看了看天上的太阳。三九已至,却和暖如春,着一层夹袄步出监牢的瞬间,已是汗流浃背。 一阵脚步声响...
    开封第一讲书人阅读 31,223评论 1 260
  • 我被黑心中介骗来泰国打工, 没想到刚下飞机就差点儿被人妖公主榨干…… 1. 我叫王不留,地道东北人。 一个月前我还...
    沈念sama阅读 45,185评论 2 352
  • 正文 我出身青楼,却偏偏与公主长得像,于是被迫代替她去往敌国和亲。 传闻我的和亲对象是个残疾皇子,可洞房花烛夜当晚...
    茶点故事阅读 42,535评论 2 343

推荐阅读更多精彩内容

  • rljs by sennchi Timeline of History Part One The Cognitiv...
    sennchi阅读 7,289评论 0 10
  • **2014真题Directions:Read the following text. Choose the be...
    又是夜半惊坐起阅读 9,380评论 0 23
  • 池志的性子和习惯,是什么事都比别人“迟”(慢),家里人喜欢说他是“浸淋”(泡软烂),像是只懒猴似的,啥都慢半拍。 ...
    梅花瓣阅读 402评论 0 0
  • 篝火晚会是学校的“小情人节”。 我没有牵到喜欢的人的手,因为他去牵他女朋友的了。全程看着他牵。 我用一年的时间习惯...
    很闲的木瓜阅读 336评论 0 1
  • 扬州没有高楼,城市建设限制高度。但小城处处透出精美与灵气,文化氛围浓郁,文昌阁坐落在中心大道,着名的扬州大学...
    明日之鑫阅读 481评论 0 0