Chapter9 The lead and the ending
words
1.cajole [kəˈdʒəʊl]
It must cajole him with freshness, or novelty, or paradox, or humor, or surprise, or with an unusual idea, or an interesting fact, or a question.
to gradually persuade someone to do something by being nice to them, or making promises to them
Coax, cajole and wheedle all mean to persuade by using gentleness, tact and even artfulness
搭配 cajole somebody into doing something
例：We do our best to cajole rich countries into helping.
2.relax
Because it was asked by the poultry industry to relax the conditions under which the ingredients might also include chicken.
to make a rule or law less strict
relax rules/regulations/controls
例：Two weeks after the police relaxed security at the airports, there was a bomb attack.警方放松了对机场采取的安全措施两周后就发生了一起炸弹袭击事件。
3.moral
One moral of this story is that you should always collect more material than you will use.
■The moral of a story, event or experience is the message which you understand from it about how you should or should not behave 道德教训；寓意
•And the moral of/to the story is that honesty is always the best policy.这个故事的寓意是：诚实总是上策。
4.landscape
Our daily landscape is thick with absurd messages and portents.
the political/social landscape the general situation in which a particular activity takes place:情况，情形
例：Recent electoral shocks have shaken the European political landscape.
随感
Eric昨天的这段话又在提醒我看书的时候要多结合内容多思考。每天看书前都要在脑子里回顾一下这几个问题。
读书中要回答的几个问题：
1. 书中讲的是啥，读懂了吗？如果你不能用自己的话把作者的观点说出来，就是没读懂。
2. 书中讲得对吗？他这么说的理由是啥？没给理由的话就只是他的“个人观点”。
3. 书中说的这个事和我有啥关系？有啥用？我们读书，是平等地和作者交流。我们不是围着作者转，而是把重心放在自己身上。
今天的例子确实很难懂，因为时间有限，没有能够全部理解。不过大意是理解了的。昨天是说怎么样把文章作为一个整体，围绕主题展开，形散而神不散。今天则是细化到每一部分如何写。从开头到正文到结尾，作者都在耐心的说明。
开头最重要的就是让读者有兴趣看下去，所以最好是写一些激发人们好奇心的东西。接下来再来用证据支持和展开。最后的结尾和开头其实一样重要，最好是在预料之中又给人有意料之外的结尾。
对于这些理论不可能马上掌握，今天看的内容也比较难，里面的例子好难看懂啊。但是先咬牙全部看完，根据自己的理解怎样都会有收获。
今天最大的收获就是我开始思考自己是怎么写东西的。开头，正文和结尾是如何写的。自我认知是最重要的一步，如果自己都没有意识到，又怎么会改进呢？写读书笔记已经一年了吧，写出一点东西倒是不难了，难的是怎样开始能写的好一点。
