外贸邮件标题｜你喜欢看美女吗？
标题值千金，好的标题就像好的门面。
标题就是那个美女，好的标题就是忍不住让人多看一眼。
哦，不对，一眼不够，想再看一眼。
• 问问题
. “What more could you want?”
“Why [Company]? And why now?”
“Are you ready?”
• 提起需求点和痛点
"Are you getting the best deal on your XXX?"
“Remove the boring work from task today”
• 和客户有关
"David, can we save you money?"
"5 trends you should know about in the market"
• 和钱有关
"We can save you 50% on your call costs. Interested?"
"Companies are saving big with [Product/Solution] right now"
• 创造紧迫感
"Last day to access our exclusive discount!"
• 提供价值
"I help you reach you smash your sales target"
.“Tips to help increase sales during a tough time”
•好奇驱动
“Discover what’s possible with [X]”
“It’s really easy”
“Got problems? We’ve got solutions.”
下面举个邮件的例子说明：
Subject line: Are you getting the best deal on your product?
Hi S,
Are you getting the best deal on your product?
If you haven't reviewed your agreements for a while, then we can guarantee you're not. The good news? It's simple to upgrade and save money, and here's how…
(插入卖点)
Sure, you could stick with your old product, but are you happy to lose money every day? Thought not.
Let's book a call today and get things started.
Yours sincerely,
Lena
