Part One 讲解笔记
1. learn from 笃师精批
>微信朋友圈宣传步骤
first, I write initial copies (广告文案叫copy) that will educate potential customers about the source, quality and functions of my products, and format the copies into Wechat Moment posts（朋友圈状态）. I will ask my Wechat friends to repost my starting ads in their circles, spreading the word and my QR code（二维码）. Once my Wechat friends grow to 600, I will begin to daily exhibit my products in the Wechat Moments in the form of fine pictures and carefully crafted words.
> Admittedly, Wechat distribution of commodities has the lowest technical threshold – anyone with a smart phone and some online friends can do this.
2. 体会
具备经济学常识或市场营销经验是打开思路的第一步吧
我的文章里缺少论证
Part Two 修改
Business Plan For Volunteers Recruitment and Training of 2017 ITU XXX Cup Series
Statement of Mission
2017 ITU XXX Cup Series will be held in Wuhan on May 14th and 15th（此处提到任务背景，不确定是不是多余的话，因为读企划案的对象是公司内部人员，十分清楚赛事日期举办地点）, whose service work is in need of excellent volunteers （30 volunteer managers and 500 volunteers明确需求数量）that cater to the positions that we provide and accept trainings on weekends.
Personnel
The project will be sponsored by organization committee office, while propagandist group, liaison group and logistics group as members, as well as match affairs group and supervision group as backups. Sophie Allen, director of organization committee, will take responsibility of the whole course.
Approach
Volunteer Recruitment and Training Organization will be established on February that consists of members mentioned above. The organization will lay out a recruitment outline and a training scheme, steering the specific work of each group.
As we are going to recruit and train 30 volunteer managers from all walks of life and 500 volunteers from undergraduates in Wuhan, the implementation will be divided into two parts with a 3-month duration. 1) Volunteer managers are recruited through advertisements on our official web and local newspapers.（缺证明预估会有多少人报名） The interviews with applicants will be hosted then and we will start basic trainings regarding the duties of volunteer managers and the rules of triathlon. Meanwhile, unqualified applicants will be eliminated by 10%, and the rest will take on formal general trainings and group training. 2) Volunteers are recruited through recommendations by some college's administrative agencies and student unions of colleges in Wuhan, also requiring and then passing interviews. The elected volunteer managers will be in charge of their centralized group trainings. When A week before the competition day is approaching, volunteers will recce the course map and supply areas, in order to adapt to their work environment.
Economic Projections
The number of participants was 1,500 by January 10th, that is to say, we have attained entry fees of ¥600,000 ( ¥400 per person)，hence the total revenues will be no less than ¥800,000 before the deadline by our forecast.
The cost is generated mostly by the time consumed and capital input（金钱成本怎么说）.
In terms of the timeline, it will run in three phases : 30 days in preparation inside the organization, and advertising phase will span 20 days. Then it comes to the training phase, during which the trial period-primary training of applicants (volunteer managers) about 10 days, another 20 days for formal training (volunteer managers) as well as interviews with applicants (volunteers), and centralized training and field observation during the last 30 days.
The capital input (¥132,000) comprises expense on working lunches (¥50,000), pay for volunteer managers (¥20,000), advertising fees on local newspapers ( ¥10,000), training materials (¥10,000), volunteers' T-shirts (¥5,000), traffic expense (¥2,000), site use fees (¥10,000), commissions to employees (¥25,000). Only thing to note here is that volunteers will undertake free work while volunteer managers paid work. （利润下一段写出来）
总结：我写的是赛事筹备的其中一个环节——志愿者招募和培训工作，区别于一般的商业企划案，或者说我的市场需求就是我的题目，不属于营销类范畴。但是反过来想，招募这个事也存在竞争的，和其他赛事公司的人才、时间竞争，这点我应该加在哪里呢。
该如何证明我的方案是可行的？比如，宣传结果是否达到预期目的：有足够的报名者；如何证明经费预算合理。请多多指教！
