自媒体发展史（通俗版）
初代自媒体——天涯论坛
曾经在天涯论坛，有个ID为“竹影青瞳”的女用户，发自己的裸照，点击瞬间飙升到十几万，单日访问量150万，弄瘫天涯服务器，写的文章火遍全网。
文章有《给文章标题戴上安全套》《乳房与圣经》《一个人的嫖客生涯》。
多年后有位自媒体大佬—咪蒙，与她相似。咪蒙巅峰时期，一篇文章的广告费75万，这还是广告商排着队给他送钱，你的产品不是知名大品牌，她都不一定要。
《鬼吹灯》小说最初在天涯论坛的莲蓬鬼话连载，有个狂热的书迷觉得写的太慢，干脆就自己写，写的多了就有了《盗墓笔记》。
这人就是南派三叔。《盗墓笔记》单集版权卖2400万，网剧版权2.88亿，公司估值30亿......
初代自媒体——博客、微博时代
博客时代，需要自己建站，买主机，买域名，相对比较小众。
到了微博时代，不需要专业知识，不需要搭建网站，只要注册一个账号，人人可做。
2010年微博兴起，一大批草根崛起，包含时政、民生、段子、娱乐......等各个领域。
大V们的影响力如日中天，强大到出现“微博反腐”。
他们中的大多数人没有太多过人之处，只是恰好去做了，赶上微博爆发期，稀里糊涂就火了。
现代自媒体——微信
2011年微信出现，2012年用户量暴涨，2012年8月公众号上线。
这个时候，只要你按部就班的做，就能涨粉无数
2013年知乎开放注册，2016年爆发式增长，随便写点东西，一个普通的问答，就有几百人回复，上千个点赞。
不需要水平，只要写，就能涨粉，就有人膜拜。
现代网红 信息流 短视频
信息流媒体（今日头条）推荐算法的加持下，普通人也能写出百万阅读的文章。
短视频兴起，快手让一批人大火，不需要知识、素养、颜值......什么都不需要，只要你是活的，拍些不入流的段子都能火。
抖音随后兴起，主要针对学生白领群体，又是一波流量红利，平台用户快速增长，轻松涨百万粉。
喜马拉雅、小红书、美拍......等平台百花齐放，每个平台都崛起了一群大V。
如果你认为自媒体在不断变化，那你就大错特错！
一切并没有变化！
传播方式：这些年来，媒体的传播方式不过是由纸质变为网络，由传统的纸媒报纸，变为现在的手机网络，由油墨印刷变为电脑编辑。
而且，传播方式的变革，导致信息流通效率提高，任何人都可以产生和传播内容，普通人的机会更多了。
内容形式：由传统图文，变为音频、视频。
内容形式的变革导致内容形式增多，让更多人都能参与：不会写，也许会拍呢。
内容载体：由原始口口相传到线下出版，到天涯论坛，到QQ、微博、微信，到公众号、快手、知乎、抖音，再到各类垂直APP，如：雪球的炒股，智联招聘的职场圈，薄荷网的减肥圈......
一切都没有变化，只是换了一种展示形式。
唐诗、论语、道德经，周易、算命、如来佛如今依旧被人追捧，未曾变过分毫。
自媒体的核心是内容！！！只要你的内容好，一定可以做成功！
无非是换个平台，换种表达方式，核心承载的思想才是根本。
自媒体发展史（书面版）
随着中国互联网的不断普及，中国互联网和移动互联网的发展逐步成熟，甚至开始出现了无限流量，用网门槛不断降低的同时，互联网产品也愈发充盈着我们的生活。与此同时，移动端用户不断增加，甚至成为PC端用户的2倍之多，人们对于简单、快捷、趣味性的需求也随之增加，从碎片化阅读到短视频观看，中国的自媒体也飞速发展起来。
发展阶段
2003年7月，谢因波曼与克里斯·威理斯两位美国人明确提出了“We Media”这一概念，中文翻译过来就是“自媒体”，并对其进行了非常严谨的定义。至此，“自媒体”这一概念才真正地进入大众的视野。
自媒体发展到现在，经历了三个阶段：
第一个阶段是自媒体初始化阶段，它以BBS（电子公告板）为代表；
第二个阶段是自媒体的雏形阶段，主要以博客、个人网站、微博为代表；
第三个阶段是自媒体意识觉醒时代，主要是以微信公众平台、搜狐新闻客户端为代表。就目前来讲，自媒体的发展正处于雏形阶段向自媒体觉醒时代的过渡时期。但是由于自媒体的诞生至今也不过十多年，这三个阶段其实同时存在，只不过现阶段是以微博、微信公众平台为自媒体的主体，其他的就相对弱小。
在中国，自媒体发展主要分为了4个阶段：2009年新浪微博上线，引起社交平台自媒体风潮；2012年微信公众号上线，自媒体向移动端发展；2012—2014年门户网站、视频、电商平台等纷纷涉足自媒体领域。
总之，互联网就是靠自媒体发扬光大的，但没有互联网的地基也就没有自媒体，他俩可以说是相辅相成。
History of We Media (Popular version)
The first generation of we media - Tianyaforum
Once in the TIanya forum, there is an IDfor the "bamboo shadow green pupil" female users, send their own nudephotos, click instantly soared to tens of thousands, 1.5 million daily visits,paralysis TIanya server, write the article fire all over the network.
Articles like "Put a Condom on yourarticle Title," "Breasts and the Bible," and "One Man'sLife as a John."
Many years later, there is a "wemedia" magnate - Mi Meng, similar to her. At the peak of Mi Meng, anarticle advertising fee of 750,000, this is still advertisers lined up to givehim money, your product is not a well-known brand, she does not necessarilywant.
The novel was first serialized in Lianpeng,a ghost story on Tianya Forum. One avid fan thought it was too slow, so he simplywrote it himself.
This person is Nanpai Third Uncle. TheCopyrights of the single episode of "Tomb Raiding Notes" sold 24million yuan, and the Copyrights of the online drama sold 288 million yuan, andthe company was valued at 3 billion yuan......
The first generation of we media -- the eraof blog and microblog
Blog times, need to build their ownstation, buy host, buy domain name, relatively relatively small.
In the era of Weibo, there is no need forprofessional knowledge, no need to build a website, as long as you register anaccount, everyone can do.
Microblogging in 2010, a large number ofgrassroots rise, including current politics, people's livelihood, jokes,entertainment...... And so on.
The influence of big Vs is so strong thatthere is a "microblog anti-corruption".
Most of them do not have too manyextraordinary places, just happened to do, catch up with the micro-blogoutbreak period, confused on the fire.
Modern we media -- wechat
Wechat appeared in 2011, and the number ofusers soared in 2012. In August 2012, the public account was launched.
At this time, as long as you do step bystep, can rise countless powder
In 2013, Zhihu opened the registration, andin 2016, the explosive growth, just write something, a common question andanswer, hundreds of people reply, thousands of likes.
Don't need level, as long as write, canincrease the fan, someone worship.
Short video of information flow of modernInternet celebrities
With the help of an information streamingmedia (Toutiao) recommendation algorithm, ordinary people can write articlesread by millions.
With the rise of short videos, Kuaishou hasmade a lot of people popular, which does not require knowledge, accomplishmentor appearance level...... You don't need anything. As long as you're alive, youcan shoot some lame jokes.
Douyin then emerged, mainly aimed atwhite-collar students, another wave of traffic dividend, the rapid growth ofplatform users, easily increased millions of fans.
Ximalaya, Little Red Book, Mei Pai......And so on the platform flowers bloom, each platform has risen a group of big V.
If you think we media is constantlychanging, you are totally wrong!
Nothing has changed!
Mode of communication: In recent years, themode of media communication has changed from paper to network, from traditionalpaper media newspapers to mobile phone networks, and from ink printing tocomputer editing.
In addition, the change of communicationmode leads to the improvement of information circulation efficiency. Anyone canproduce and disseminate content, and ordinary people have more opportunities.
Content form: from the traditional text,into audio, video.
The change in the form of content leads tomore forms of content that more people can participate in: if they can't writeit, they may film it.
Content carrier: from the original word ofmouth to offline publication, to Tianya forum, to QQ, Weibo, wechat, to thepublic account, Kuaishou, Zhihu, Douyin, and then to all kinds of verticalapps, such as: snowball stock, Zhaopin.com career circle, Mint.com weight losscircle......
Nothing has changed, just a differentpresentation.
Tang poetry, the Analects of Confucius, theTao Te Ching, Zhouyi, fortune telling and Buddha are still sought after andhave not changed at all.
The core of We media is content!! As longas your content is good, you can be successful!
Nothing more than a different platform, adifferent way of expression, the core bearing the idea is the fundamental.
History of We Media (written version)
With the continuous popularization of theInternet in China, the development of the Internet and mobile Internet in Chinahas gradually matured, and even unlimited traffic has begun to appear. Whilethe threshold of using the Internet has been continuously lowered, Internetproducts are increasingly filling our lives. At the same time, the number ofmobile terminal users keeps increasing, even twice that of PC terminal users,and people's demands for simplicity, speed and fun are also increasing. Fromfragmented reading to short video viewing, China's We-media is also developingrapidly.
Stage of development
In July 2003, two Americans, Sheinbermanand Chris Willis, clearly put forward the concept of "We Media",which translates to "We Media" in Chinese, and made a very rigorousdefinition of it. At this point, the concept of "we media" trulyentered the public's vision.
The development of we media has gonethrough three stages:
The first stage is the initialization stageof we media, which is represented by BBS (bulletin board).
The second stage is the embryonic stage ofwe media, mainly represented by blogs, personal websites and microblogs.
The third stage is the era of consciousnessawakening of We-media, mainly represented by wechat public platform and Sohunews client. At present, the development of "We media" is in thetransition period from the embryonic stage to the era of "We media awakening".However, since the birth of "We media" has only been more than tenyears, these three stages actually exist at the same time, but at the presentstage, microblog and wechat public platforms are the main bodies of "wemedia", while others are relatively weak.
In China, the development of "wemedia" can be divided into four stages: the launch of Sina Weibo in 2009caused the trend of "we media" on social platforms; In 2012, wechatpublic account was launched, and we media developed to mobile terminal; From2012 to 2014, portal websites, video platforms and e-commerce platforms setfoot in the field of "we media".
In a word, the Internet is carried forwardby we media, but without the foundation of the Internet, there would be no wemedia. They can be said to complement each other.
