神句
1.And the approach was less heavy-handed than imposing quotas for poorer pupils, an option previous governments had considered.
比起之前政府对贫穷学生制定配额的做法，这个方式明显没有那么强硬。
2.If BIT did not save the government at least ten times its running cost, it was to be shut down after two years.
如果BIT没有为政府节省十倍以上的运行经费，两年后它将关门大吉。
3.May worried about the idea of bureaucrats being given free rein to shape be havior by imperceptibly tweaking government communications and environmental cues.
很多人担心官僚通过对政府宣传话语和环境暗示进行一些微不可查的改动，从而肆无忌惮地规范民众行为。
4.As long as that choice is made in a transparent manner, and is subject to democratically elected politicians, nudging offers policymakers an alternative to both the nanny state and the unintelligent one; a middle way that he describes as “libertarian paternalism”.
只要人民依然能光明正大地做抉择，并且遵从的是民主选举出来的政府，那么，“推动”为政策制定者提供的就是一个选择。它不同于全管模式，也不同于无所作为的管理，“推动”介于两者之间。Sunstein先生将此形容为“自由的家长式管理”。
神词组
1.Financial aid 经济援助
2.Roll out the scheme 退出计划、执行方案
3.Spin out of 由...拆分出来的
4.Pioneer the use of psychology 首次运用了心理学
5.The very idea provoked objections 正是这样的想法引来了质疑的声音
6.Mass manipulation 大众操纵
7.Gain ground 取得进展，为人所接受
8.Shape brand perception 塑造品牌认知度
9.Mark the start of a global trend 标志着一个全球趋势的开始
10.Centrally directed policy initiatives 政府定向政策项目
11.Set the desired outcome as the default 将预期的目标设置为默认值
12.Opt out 退出
13.Tackle corruption 打击腐败
思维导图
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