With the advent of the internet, online shopping is increasingly becoming an important form of shopping. The trading volume of online shopping in China has increased dramatically during the last decade or so.
Why is online shopping booming nowadays? Several factors may contribute to this phenomenon.
Above all, the popularity of Internet access and the improvement of logistics distribution have laid the foundations for the development of e-commerce.
What’s more, the main reason that online shopping is so appealing and is developing so fast is its convenience. For prudent consumers with busy schedules, shopping online allows them to have the product they want in the comfort of their home.
Last but not least, online products save a series of costs as they don’t rent shops and warehouse or recruit employees , in general, they are good products at a rock-bottom price compared to those in ordinary shopping malls.
While online shopping is an excellent alternative to traditional shopping, it is not without risks.
Firstly, online shopping is not conductive to rational consumption due to online payment rather than cash. Especially at “shopping carnival”, people would buy a lot of things they don’t need.
Secondly, due to the imbalance of domestic law and industry structure, there are a large number of fake and shoddy products online, which can’t convince people that shopping online is safe and reliable. According to the related data, complaints of online shopping are mainly in aspects of contract, consumer service and product quality.
Besides, there are also problems with shopping online: people can’t try clothes on in person; return of goods is not convenient; network payment is not secure; the speed of delivery is different; integrity problems exist.
It is obvious that online shopping is not only here to stay but will continue to increase. Traditional “bricks and mortar”shops should become “clicks and mortar”to increase their sales and to keep up with this trend.
At the same time, we expect more mature trading mode, such as ITM(The interactive trading mode combines ecommerce with traditional physical stores to integrate online and offline resources effectively) and more improved relevantlaws and regulations to better embrace the irreversible trend!
