【学习笔记】懂你英语 商务英语 Level 6 Unit 2 Part 1（I）词汇 CSR Terminology

Corporate social responsibility, or CSR  企业的社会责任

Corporate social responsibility, or CSR， is the idea that a company should help the environment and society. 企业社会责任（CSR）是指企业应该帮助环境和社会。

Through CSR programs, businesses can contribute to society while also boosting their own image.  【跟读】 通过企业社会责任项目，企业可以在提升自身形象的同时，为社会做出贡献。

Depending on the company, CSR can take on many forms, like philanthropic giving. 【跟读】不同的公司，企业社会责任可以采取多种形式，比如慈善捐赠。【跟读】

Philanthropy   /fɪˈlænθrəpi/  慈善事业

Philanthropy is when a corporation donates money to a cause or organization that helps people.  慈善事业是指公司向帮助人们的事业或组织捐款。

Corporate philanthropy is a common approach to CSR.  企业慈善是企业社会责任的一种常见方式。

Typical forms of corporate  philanthropy  include monetary donations and aid given to non-profit organizations and deprived communities. 企业慈善的典型形式，即向非营利组织和贫困社区提供货币捐助和援助。

For example. PepsiCo has a program called Food for Good, which donates healthy meals to children. 例如，百事公司有一个名为“食品换健康”的项目，向儿童捐赠健康食品。

【选择】The idea that a company should help the environment and society is called corporate social responsibility.

【选择】A corporation donating money to a good cause or organization is called philanthropy.

【填空】Sony's CSR policy states its activities can improve social sustainability while advancing Sony's business value.  索尼的企业社会责任政策指出，其活动可以提高社会可持续性，同时提升索尼的商业价值。

【填空】Companies engage in philanthropy to help make the world a better place.  公司从事慈善事业是为了让世界变得更美好。

halo effect 光环效应；晕轮效应；连锁反应；[心理] 成见效应

The halo effect is a favorable perception people have of a company.  【跟读】光环效应是人们对公司的一种良好印象。

If a company has halo effect, customers will overlook its negative aspects in favor of its positive ones. 【填空】如果一个公司有光环效应，顾客会忽略它的消极方面并支持积极方面。

When a company engages in CSR, it can create halo effect for itself. 企业在承担社会责任的同时，也为自己创造了光环效应。

This can improve customer loyalty and give a company a reputation for social responsibility.  这可以提高客户忠诚度，并赋予公司社会责任方面的声誉。

triple bottom line   三重底线

The triple bottom line refers to people, planet, and profit.  【跟读】 三重底线是指人、星球和利润。

Companies engage in CSR. because they believe the well-being of people ,the planet,and the company are interrelated.    企业参与企业社会责任。因为他们相信人、地球和公司的福祉是相互关联的。

People refers to the human capital bottom line.  人是指人力资本底线。

It calls for fair labor practices and beneficial business practices toward the community where the business operates.    它要求公平的劳动实践和有益的商业实践对企业经营的社区

Planet is the environmental bottom line.   地球是环境底线。

It calls for sustainable environmental practices as well as reversing the damage done to the environment.  它呼吁采取可持续的环境做法，并扭转对环境造成的损害

Profit is the economic bottom line.  利润是经济底线。

It refers to economic value created by the organization. 它是指组织创造的经济价值。

【选择】If a company has halo effect, customers will     overlook its negative aspects.   如果一个公司有光环效应，顾客就会忽略它的负面影响。

【选择】Companies value the triple bottom line because    people, the  planet, and the company depend on each other.  公司重视三重底线，因为人、地球和公司是相互依存的。

【填空】"People" calls for fair labor practiuces and beneficial business practices toward the community where the business operates.

【跟读】A typical form of corporate philanthropy is donating money to charity.   企业慈善事业的典型形式是向慈善机构捐款。

【跟读】Companies engage in philanthropy to help make the world a better place. 公司从事慈善事业，帮助世界变得更美好。