W7L6-商业基础-商业模式
1.选择一个你相对了解/感兴趣的商业APP,使用商业模式画布9个模块对其进行分析。
2.阅读一篇以上 business model 相关英文文章,按最新要求列出相关内容
主旨 The process of business model construction is part of business strategy. The bait and hook business modelwas introduced in the early 20th century.
Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development.
单词
rationale n. 基本原理;原理的阐述 growth firms 增长的公司 value proposition 价值主张;价值定位;价值命题 razor and blades business model 剃刀和刀片业务模式
链接https://en.m.wikipedia.org/wiki/Business_model
W7L5-商业基础-成本
1.你认为电商运营的成本包括哪些?在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法?
运营成本有 商品生产,售后客服,仓库打包费,员工费,物流费
方法 降价打折,附带吸引其它产品
2.隐藏题(上课时发布) 写出你最有兴趣了解其成本的产品
包子
面粉,水,馅;员工费;机器费;店铺
3.阅读一篇以上price(价格)相关英文文章,按最新要求列出相关内容
In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.
单词
economies n. 节约,经济(economy复数)
hyperinflation n. [经] 恶性通货膨胀
marginal utility [经] 边际效用
链接https://en.m.wikipedia.org/wiki/Price